LINKGATHERING TOOL

Backlink ROI Planner

Quickly model how a link building campaign could pay back: estimate incremental traffic, revenue, and payback period before you commit budget.

Link building ROI SEO budget planning Client proposals

Traffic & Revenue Assumptions

Use realistic, conservative numbers you’d be comfortable showing to a client or CFO.

Current monthly organic clicks Baseline clicks for the page/keyword cluster before this campaign.

Target monthly organic clicks after campaign Expected clicks once links land and rankings improve.

Conversion rate from organic traffic Percentage of organic visitors who convert (lead, sale, sign‑up).

Average revenue per conversion (USD) LTV or first‑order value. Be consistent with what you use internally.

Revenue horizon (months) How long you expect the uplift to roughly hold (e.g. 12–18 months).

Campaign Inputs

Link volumes and unit economics for this specific campaign.

Number of links to build Only include links you’ll purposely build for this initiative.

Average cost per link (USD) All‑in cost: outreach, content, placements, tools, and team time.

Confidence factor 0–100% confidence that you’ll hit the target clicks. Use lower numbers for riskier niches.

ROI Snapshot

Use this live in sales calls or when planning budgets.

Moderate opportunity

Monthly incremental revenue (risk‑adjusted)

After applying your confidence factor.

Total campaign cost

Links × cost per link.

Payback period

– months

How long until cumulative revenue passes cost.

ROI over horizon

–%

Total uplift ÷ cost across chosen months.

Incremental clicks / month

Target minus current (never below zero).

How to talk through this with a client

With the current inputs, this campaign is expected to pay back in under 6 months and return over 200% within your chosen horizon.

This tool is directional, not a guarantee. For a deeper model that factors in keyword mix, SERP volatility, and content upgrades, chat with the LinkGathering team.